PR Campaign Proposal: “Checkmate Orange County”
Client: Day & Knight Chess Club
Objective: Increase awareness, drive participation, and build long-term community partnerships for Day & Knight Chess Club in Orange County through targeted media outreach, community events, and educational partnerships.
Key Campaign Strategies:
Media Outreach & Press Initiatives: Develop press releases, feature stories, and editorials to highlight the educational and cognitive benefits of chess, aimed at local newspapers, TV stations, and educational outlets.
Community Outreach & Partnership Building: Engage local schools, libraries, and community centers with interactive demonstrations, events, and partnership opportunities.
Traditional Publicity Channels: Utilize print collateral, radio interviews, and community bulletins to keep the program top-of-mind.
Special Initiatives & Events: Host “Chess Clinics,” open houses, and media tours to generate engagement and media coverage.
Timeline & Budget:The campaign was planned over a 12-week period, with milestones including media kit distribution, event execution, and post-event evaluation. A detailed budget covered media collateral, event logistics, and partner outreach.
Evaluation Metrics:Success was measured through media impressions, event attendance, new partnerships, and audience engagement via referral traffic and feedback.